What to expect

Your teams will learn how to better collaborate, take immediate action and
move forward with confidence as team.

Our Skills

This startup accelerator curriculum combines facilitation, hands-on materials and video guides to help startup teams to ideate, make rapid-decisions and remain customer & revenue focused.

This startup accelerator curriculum is a workshop-based course that focuses startup teams on critical customer and product development success. Each of the eight core Startup Workshops blend video instruction and hands-on activities that push teams to tackle the hardest questions about their startup, so that they can move forward quickly and with confidence.

Included is the Luxr Core Curriculum, collaboration supplies, hands-on materials, custom templates & expert blueprints, and step-by-step instructions that guide teams in the activities.

Get Progress Started

Purchase Curriculum • $625/seat

Join The Companies Who Got Started With This Core Curriculum

...And hundreds more successful startups going through World Class Programs.

Build products that customers love

Read More About Us

Great products are a result of an unrelenting focus on the end-user
experience and effective product development practices and principles.

Achieve product greatness

This startup accelerator curriculum combines facilitation, hands-on materials and video guides to help startup teams to ideate, make rapid-decisions and remain customer & revenue focused.

Our Skills

This startup accelerator curriculum can be done Solo or as a Team. Your startups will be prepared to collaborate, not persuade and take immediate action while moving forward with confidence. Using short, simple video guides and hands-on materials, this curriculum will help you startups create good habits for a strong team and great product.

Below is the Core Curriculum outline:

Workshop 1

Envision Your Customer

Products are made for people. Who are you building for? In this online workshop, you’ll identify your assumptions about your customers and create a clear picture of their needs and goals with a customer persona.

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✓ Choose a customer segment
✓ Create a portrait of a single person to represent the segment
✓ Identify facts and demographics
✓ Brainstorm common behaviors
and more...

« Back

Workshop 2

Conduct Quality Interviews

Listening to customers is the best source of inspiration. In this online workshop, you’ll validate your critical assumptions about your customers in live interviews.

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✓ List places to find your customers
✓ Map the topics you wants to discuss
✓ Create an opening line to make you and your customer comfortable
✓ Practice a customer interview
and more...

« Back

Workshop 3

Learn from Customer Development

Transform interview notes into action. In this online workshop, you’ll review the notes from your customer interviews and update your customer persona based on what you learned.

+ View Tasks

✓ Review your notes
✓ Convert your notes to a shareable and sortable format
✓ Discuss, share, and sort as a team
✓ Validate your persona and make changes
and more...

« Back

Workshop 4

Capture the Value Proposition

Do your customers understand the value of your product? In this online workshop, you’ll identify what customers will do with your product and focus your value proposition from their perspective, not yours.

+ View Tasks

✓ Learn basic sketching to communicate your ideas
✓ Sketch collaboratively
✓ Brainstorm too many value propositions
✓ Choose one value to focus on

« Back

Workshop 5

Focus Your MVP

Figure out what not to build. In this online workshop, you’ll simplify your vision to focus on delivering a first version that your customers will love and buy. You'll do this by defining a simple feature set known as a Minimum Viable Product (MVP)

+ View Tasks

✓ Brainstorm too many features
✓ See which features are easy and which are hard
✓ Prioritize
✓ Cut any non-critical features

« Back

Workshop 6

Define Actionable Metrics

Turn data into action. In this online workshop, you’ll identify product metrics that reveal whether your product is delivering value to your customers. The goal is to Measure your traction and be able to communicate it to teammates, mentors, and investors.

+ View Tasks

✓ Brainstorm everything you could measure
✓ Prioritize the metrics that focus on your product
✓ Prioritize on tactical metrics for near term goals
✓ Prioritize metrics that matter for your entire team
and more...

« Back

Workshop 7

Prepare for Pivots

Learn the difference between pivoting and just changing your mind. In this online workshop, you'll focus your team around a vision and know when to change. You'll do this by identifying your company’s purpose and the values that you will never pivot away from.

+ View Tasks

✓ Identify core values that your product must reflect
✓ Create a team purpose statement
✓ Identify how you can and cannot pivot

« Back

Let's Get Started

Purchase Curriculum • $625/seat

We also provide a full Accelerator Program in a box for starting your own accelerator program.

Let's Get Started

Also, Check out our Field Guides

SproutCamp Field Guides are written by experts & delivered to your device,
wherever you are. Click on one below and start applying their proven formulas!

Steve Blank: The Lean LaunchPad

Steve Blank: The Lean LaunchPad

How To Get Your First 1,000 Customers

How To Get Your First 1,000 Customers

How To Promote Your Blog And Get 250k Visits/Month

Promote Your Blog & Get 250k Visits/Month

Validate Your Product Concept In 7 Days

Validate Your Product Concept In 7 Days

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:: Push ::

SproutCamp teams commit one day a week to work together to rev up the gears of customer development, experiments and validated learning. This is not for the faint of heart. Your teams will be pushed outside their comfort zone and prompted to address the highest risks in their companies' immediate future.

It may feel like tough love, but it’s all in service of evoking the best team and product possible.

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:: Pace ::

The 8-week duration give a rhythm to the experience that is rarely possible without outside support. As entrepreneurs, there is very little stability or process in our work, and a little bit of predictability gives back huge returns in confidence and reduction of anxiety.

It takes repeated, habitual behavior to get into this kind of pacing. We’ve seen rock-solid behaviors emerge between weeks 6 and 8, which is why we shortened the duration to 8 weeks: long enough to prove rhythm, but no longer.

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:: Practice ::

Nothing reinforces ability like repeated practice of basic skills. Teams will repeatedly use simple patterns of work over and over until these approaches are baked into the team culture.

Teams practice how to identify a key question that needs to be validated, how to frame the question as a crisp hypothesis, how to generate ideas to make the most of the creativity of the team, how to rapidly and effectively get to shared decisions. These skills are the strong foundations of every stellar team.

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